{"id":7211,"date":"2017-10-04T10:23:40","date_gmt":"2017-10-04T08:23:40","guid":{"rendered":"https:\/\/nlk.cz\/?p=7211"},"modified":"2018-05-21T12:21:07","modified_gmt":"2018-05-21T10:21:07","slug":"jak-na-propagaci-aneb-aby-se-o-knihovne-vedelo-vice","status":"publish","type":"post","link":"https:\/\/nlk.cz\/en\/2017\/10\/jak-na-propagaci-aneb-aby-se-o-knihovne-vedelo-vice\/","title":{"rendered":"Jak na propagaci aneb aby se o knihovn\u011b v\u011bd\u011blo v\u00edce"},"content":{"rendered":"

\"\"<\/em><\/p>\n

Semin\u00e1\u0159 je ur\u010den\u00fd p\u0159edev\u0161\u00edm pro knihovn\u00edky ze zdravotnick\u00fdch knihoven.<\/em> <\/p>\n

C\u00edlem semin\u00e1\u0159e je sezn\u00e1mit \u00fa\u010dastn\u00edky s\u00a0n\u011bkter\u00fdmi aspekty marketingov\u00e9 komunikace. S\u00a0Mgr. V\u011brou Ond\u0159ichovou se budeme v\u011bnovat z\u00e1kladn\u00edm princip\u016fm\u00a0PR a n\u011bkter\u00e9 p\u0159\u00edklady si uk\u00e1\u017eeme v praxi. D\u00e1le n\u00e1s PhDr. Iva Zadra\u017eilov\u00e1\u00a0sezn\u00e1m\u00ed s\u00a0mo\u017enostmi \u00a0vyu\u017eit\u00ed soci\u00e1ln\u00edch s\u00edt\u00ed p\u0159i prezentaci knihoven (nap\u0159\u00edklad\u00a0Facebook, Twitter \u010di Instagram).<\/p>\n

\u00a0<\/em><\/p>\n

\n

Registrace<\/a><\/p>\n<\/div>\n

<\/p>\n

Datum kon\u00e1n\u00ed<\/b>:\u00a0 \u00a0 \u00a017. \u0159\u00edjna 2017 v 09:00<\/p>\n

M\u00edsto kon\u00e1n\u00ed<\/b>:\u00a0 \u00a0 \u00a0 \u00a0\u010c\u00edt\u00e1rna 2. patro, L\u00e9ka\u0159sk\u00fd d\u016fm<\/p>\n

N\u00e1rodn\u00ed l\u00e9ka\u0159sk\u00e1 knihovna<\/p>\n

Sokolsk\u00e1 31, Praha 2<\/p>\n

Program<\/b>:<\/p>\n\n\n\n\n\n\n\n\n
09:00 – 09:15<\/strong><\/td>\nZah\u00e1jen\u00ed<\/td>\n<\/tr>\n
09:15 – 9:30<\/strong><\/td>\nMarketing slu\u017eeb\u00a0v Koncepci rozvoje knihoven \u010cR na l\u00e9ta 2017 – 2020<\/p>\n

PhDr. Eva Lesenkov\u00e1, PhD.<\/em><\/p>\n

PhDr. Eva Valdmanov\u00e1<\/em><\/td>\n<\/tr>\n

09:30 – 12:30<\/b><\/td>\nCo to vlastn\u011b je PR a jak jeho principy vyu\u017e\u00edt v\u00a0pr\u00e1ci knihovny<\/p>\n

Mgr. V\u011bra Ond\u0159ichov\u00e1<\/em><\/td>\n<\/tr>\n

12:30 – 13:15<\/b><\/td>\nP\u0159est\u00e1vka na k\u00e1vu<\/td>\n<\/tr>\n
13:15 – 13:45<\/strong><\/td>\n\n
\n
\n
\n

Vyu\u017eit\u00ed soci\u00e1ln\u00edch s\u00edt\u00ed v prezentaci knihovny<\/p>\n

PhDr. Iva Zadra\u017eilov\u00e1<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n

13:45 – 14:00<\/strong><\/td>\nUkon\u010den\u00ed, evaluace, diskuze<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

<\/p>\n

Po\u0159\u00e1d\u00e1no s\u00a0podporou programu Ministerstva kultury \u010cR VISK 2 \u2013 Mimo\u0161koln\u00ed vzd\u011bl\u00e1v\u00e1n\u00ed knihovn\u00edk\u016f 2017.<\/p>\n","protected":false},"excerpt":{"rendered":"

Semin\u00e1\u0159 je ur\u010den\u00fd p\u0159edev\u0161\u00edm pro knihovn\u00edky ze zdravotnick\u00fdch knihoven.<\/p>\n","protected":false},"author":1,"featured_media":7228,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[28],"class_list":["post-7211","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-obecne","tag-seminare"],"translation":{"provider":"WPGlobus","version":"3.0.6","language":"en","enabled_languages":["cs","en"],"languages":{"cs":{"title":true,"content":true,"excerpt":false},"en":{"title":false,"content":false,"excerpt":false}}},"_links":{"self":[{"href":"https:\/\/nlk.cz\/en\/wp-json\/wp\/v2\/posts\/7211","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nlk.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nlk.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nlk.cz\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nlk.cz\/en\/wp-json\/wp\/v2\/comments?post=7211"}],"version-history":[{"count":27,"href":"https:\/\/nlk.cz\/en\/wp-json\/wp\/v2\/posts\/7211\/revisions"}],"predecessor-version":[{"id":9450,"href":"https:\/\/nlk.cz\/en\/wp-json\/wp\/v2\/posts\/7211\/revisions\/9450"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nlk.cz\/en\/wp-json\/wp\/v2\/media\/7228"}],"wp:attachment":[{"href":"https:\/\/nlk.cz\/en\/wp-json\/wp\/v2\/media?parent=7211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nlk.cz\/en\/wp-json\/wp\/v2\/categories?post=7211"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nlk.cz\/en\/wp-json\/wp\/v2\/tags?post=7211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}